Extracting Valuable Business Insights From P2P Economies

Competition in the ecommerce industry is intense, calling for innovative strategies businesses can use to capture customer interest, maintain loyalty, and generate referrals. Data generated by peer-to-peer (P2P) platforms can provide a competitive edge through unique insights that reveal customer preferences, product quality, and upcoming trends. P2P platforms exist across nearly every consumer sector, making them a rich data source for mainstream, alternative, and niche categories, as long as no copyrighted or personal data is collected:  Goods and services marketplaces Money-lending platforms P2P cryptocurrency exchanges Fundraising and crowdfunding platforms Online freelancing and talent search platforms Ridesharing services  All these platforms…...